Va­nart I & II is a bill­board cam­paign for an ac­tual prod­uct but un­in­vited by the com­pany in ques­tion. Shown at Galería de Arte Mex­i­cano, the bill­board for Sham­poo Va­nart, a pop­u­lar house­hold prod­uct in Mex­ico, seems out of place in the ex­clu­sive space of a pri­vate gallery. Ad­ja­cent to this bill­board is a model of the same bill­board in­stalled on top of the gallery build­ing, ad­ver­tis­ing its prod­uct to the pub­lic in the street. This piece is about the unique de­mo­graph­ics of the Mex­ico City art scene.

Ter­ence Gower, 2000

Lam­i­nated dig­i­tal print in alu­minium frame, model: card­board, wood, pa­per and dig­i­tal print

Bill­board: 244 x 366 cm Model: 76 x 90 x 90 cm